Times Of India With Janki Patel
There has never been a dearth of enterprising businesswomen in Gujarat or in Ahmedabad, too. Thanks to the likes of Janki Patel, owner of Options, the home store.
Having completed her interior designing course from Nirmala Niketan, Mumbai in 1986, she initially joined an interior designing organisation in Mumbai for a year. Later on having married her architect husband Jayshil Patel from Ahmedabad, she complemented his work by providing the designing elements for creating exclusive interiors along with taking up freelance projects for certain specific clients."But that was the struggling period for me.
I wanted to provide my clients exclusivity, for which I had to travel to get the right kind of stuff from places like Mumbai, Delhi and Bangalore," says Janki.
Fed up with the lack of any such quality outlet in the city, Janki thought of launching her own store called Options."I named it so because this was the option that people of the city needed. I wanted to provide them exclusive upholstery and other interior designing elements without having to rush to bigger cities," she says.
Although initially Options was meant to house designer upholstery she had a tough time convincing the renowned labels to enter the Ahmedabad market."Apart from the ego hassles of being placed under one roof, interior design houses also felt that Ahmedabad market would not be able to sustain them. And then cheap imitations of their designs would immediately flood the market. But I was adamant and managed to rope in Yamini," says Janki.
As of now she is still under negotiations with other brands and labels for setting up shop here. Talking about the evolution of furnishings and homestores in the city and also about the changing mindset of the Amdavadi consumer, she feels that a lot has changed in the city in last couple of years."Ahmedabad has grown tremendously.
Initially one thought as people are very price conscious here they would not go in for designer and exclusive stuff like this. But people have changed. They don't mind paying for quality products anymore."For Her, the store has given her immense satisfaction. "This is exactly what I wanted to do. I get to provide people with world class stuff as well as help in designing their rooms according to their specifications."So what does creativity mean to her? "Creativity for me is playing with colours as aesthetically as possible.
I just need to know my client and I can advise them about what colours to opt for."Apart from Options, which keeps her immensely busy, Janki loves to listen to Sufi music and travel in her free time. "I love to visit new places and experience new things. It keeps the creative juices flowing in me."
As for the future, Janki does plan to launch her own line of silk blended fabrics, "Which according to me goes very well with these hand made cotton fabrics and can make a room look very chic. But for now I am planning on expanding Options so that it can become a one stop shop for people who love beautiful things for their homes."